David Share: Benefits of comparative effectiveness research

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Published: 16/07/2014

In the United States, conducting and disseminating comparative effectiveness research is seen as an important way to encourage providers of health care to avoid wasteful and inefficient clinical practices and treatments.

Progress in this area has been limited by public sensitivity over this research being used to deny treatments on the grounds of cost, but it’s hoped that a new comparative effectiveness research centre, set up under the health reform act, will boost the search for more effective care.

There have been bottom-up examples, such as the one developed by Blue Cross Blue Shield of Michigan which shows that comparative effectiveness research can gain traction within health care organisations, particularly when clinicians intellectually connect with the data.  Vidhya Alakeson, Nuffield Trust Senior Fellow, hears from David Share, Executive Medical Director, Health Care Quality, Blue Cross Blue Shield of Michigan.