Martin Roland: Managing demand for health services


Published: 18/03/2014

Professor Martin Roland of the University of Cambridge is interviewed by Dr Rebecca Rosen of the Nuffield Trust about demand for health care services. He explains the concept of supply-induced demand, whereby increasing the availability of services means that people will make more use of them.

They also discuss how to respond to rising complaints about lack of access to general practice. Professor Roland argues that the response depends on which population groups you are trying to help and that you can often meet people’s real needs without increasing GP hours. For example, the very elderly will benefit from being able to see the same GP every time, a change that improves their patient experience without actually increasing the resources available.

Professor Roland spoke at the event: Supply induced demand as it relates to general practice in March 2014.