Neil Heather, creative director of Storm Creative advertising agency, talks to Dr Rebecca Rosen of the Nuffield Trust about his agency’s recent Yellow Men campaign on behalf of the NHS. The campaign was created to educate people about accessing the NHS in ways better suited to their needs – for example, visiting a walk-in centre rather than A&E.
The Yellow Men campaign gained coverage in the mainstream media (BBC, ITV, the Metro) and on social media. Neil Heather argues that waiting time in A&E can be used as “capture time” to get people’s attention and encourage them to think about alternative ways to access services. This can be done through leaflets, posters and even through communication from medical staff.
Mr Heather spoke at the event: Supply induced demand as it relates to general practice in March 2014.